"So flourish actually started as a very small idea within a local business that I manage. We felt like things were not going well with tools that we were using. And so we were trying to find a way to make two different things work together to get what we wanted. And after a few failed attempts, we were just like, this is not doing what we want. So I started looking into it and I thought, what if I can create what we are looking for? Instead of trying to get these companies to do what we want, what if I can create it? And so that kind of planted the seed of like, maybe I could just do this, for this company I work for. Like I want to be a support system for this business that I love. And as we got into it, I realized the magnitude of what we had figured out, and what I had created and what that could do for other businesses. And so I took that idea and thought, I'll just work with a few more people. And I met people like you (Haley) , and I was like this is great, I love this. And now it is where it is. And I am seeing how impactful it is for all businesses of all sizes. But it started with a very small idea to help one business, and now we are here."

"So, predominately flourish works with creative businesses. Kind of the heart and soul of the brand is things like hair salons, tattoo shops, social media managers; all the thing that you would probably associate with the word creative. But creative is also subjective. There are people that run their own businesses and work in all different fields, like business coaches and real estate agents that also benefit from the customizability of flourish. And there are things that creative businesses, like hair salons or like you (Haley) need, that can be very applicable to people who are also selling homes or running businesses and trying to offer coaching sessions online. So I want to stay within the demographic of people who are trying to build a brand that they're passionate about and who represents something that they love, but I don't think that there is a right or wrong way to be creative or have a creative business."

"So traditionally, I offer what you would associate with a typical platform or CRM, so customer relationship management. Things that you would typically associate with things like Square, Calendly, things like that. Those are extremely beneficial to a lot of people. A lot of people need booking, a lot of people need email marketing and payment processing and all of that. But there is also a lot more customizability within those things to create automatic actions based on how clients are interacting with you and your business. And so the power behind it is how you want your business set up. And so anything from membership offerings to automatic invoicing, to client communication, email marketing, the list goes on and on. But at its heart is built around you and your business and how you want it to operate for you."

"Yeah, this is a very pervasive issue in the industry of people like me speaking in terminology that other people don't understand. It keeps a barrier between these types of creative businesses and companies like mine. There's a divide because you don't know what I'm talking about, and I'm trying to explain how it would benefit you, and you don't care because you don't understand the basis of what I'm doing. So a CRM is customer relationship management. That's all is stands for. It is basically an acronym to describe the general idea of something online that puts all your things into one thing. SaaS just stands for subscriptions as a service. Those are really terms that don't need to be thrown around when you're speaking to businesses about how it can benefit them, because it doesn't matter. What matters is what it can do for them. So the way I describe it to people is that it's an online based platform, and this is what it can do for you. It doesn't matter how I make it run, it matters how I can make it work for you."